Dan Kagan

Director of Analytics @Smart Media Group

Worked with company leaders to develop data and analytics program for Smart Media Group, a media planning and buying agency, with a focus on leveraging company data to separate ourselves from the competition- Led all technical projects for data department, working closely with third-party software engineers to optimize internal technologies and analytics tracking- Researched, pitched and integrated analytics tools to facilitate the creation, distribution and tracking of over reports to hundreds of clients- Led regular meetings with company leaders to discuss data department initiatives and progress- Utilized data department to implement analytics tools across the company, helping media buyers leverage data to negotiate with stations and receive the best rates for Candidates, Super PACs, and Non-profits- Company achieved $320M in gross media revenue in 2020, a company record