Daniel Hurst

Lead Designer @Superdry

Preston, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2020 — Present

Lead Designer @Superdry

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Cheltenham, GB

EDUCATION

1999 — 2004

University of Lancashire

2.1, Fashion Design with Sandwich

SKILLS

IllustrationTeamworkStylingVisual MerchandisingLogo DesignTrendKnitwearFabric SelectionPackagingApparelFashion IllustrationPhotoshopRetailTrend ForecastingDrawingBrand DevelopmentSleepwearShirtsMood BoardsGraphicsOuterwearTech PacksTrend AnalysisFashion DesignWovensCreative DirectionSketchingPatternIllustratorFashion ShowsTextilesFashion

ABOUT DANIEL HURST

I am a multi disciplined designer, with drive, enthusiasm, and a keen eye for detail in commercial clothing and fashion.With over 15 years in the clothing industry I have worked for supplier, high street and branded companies. In this time I have focused on all aspects of menswear clothing; garment design, trend, fabric and colour analysis, range building, repeat print, branding and graphics. In addition, I have worked successfully on womenswear graphics and prints supplied to a number of leading high street fashion brands. These have been across several brand identities encompassing a wide age group. and currently create graphics, core and fashion for the womenswear department within Superdry.Throughout my career I have travelled the world on inspiration and development trips broadening my design and creative knowledge along with organisational, personable, and communication skills. Through mentoring and leading colleagues in their development, I have also built upon my management ability.I am influenced and inspired by everything around me and use this to maintain a fresh approach in creating original concepts and designs.Specialty areas of expertise:•Menswear clothing (swim, shirts, jersey, casual trousers, loungewear)•Women\'s and men\'s Graphic artistry and design•Great hand drawing illustration and painting•Packaging & branding design•Garment design•Range building•Repeat print, pattern and fabric design•Trend and style research analysis•Fabric Analysis and selection•Photoshoot & show outfit coordination and styling•Visual displayI am proficient in the use of:•Adobe Photoshop•Adobe Illustrator•Adobe Indesign•Adobe Muse•Tuka Studio weaveI also have a good knowledge of Microsoft office programs.

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Daniel Hurst — Lead Designer at Superdry in Preston, GB | Unifers