Dan Harrison
- Role
- EVP, Program Planning & Content Strategy at Fox Corporation
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Dan Harrison
Media brand builder and executive, known for innovative and strategic solutions that…
Experience
EVP, Program Planning & Content Strategy
Jan 2012 — Present
Responsibilities: • Oversee prime-time content windowing for FOXE, which determines both linear and nonlinear (OTT/VOD) availability, as well as maximizing ad revenue by managing in-program inventory. • Drive 1-year and 3-year strategy and budget process. • Select and negotiate content acquisitions. • Launch and manage FAST channels for Tubi, including Masked Singer, TMZ, and Gordon Ramsay. • Create new tools that assist inventory optimization and respond rapidly to ad-market conditions, working with broadcast engineering and AWS (Amazon Web Services). • Part of team that developed a new facility and software for broadcast distribution and management. Results: • Program strategy played critical role in helping establish Empire, Masked Singer, MasterChef Junior, and Last Man Standing as series successes, with Empire #1 drama on broadcast TV for first 3 seasons. In 2018-19, Fox only broadcast network growing, with Masked Singer a breakout hit that became #1 show on broadcast. Fox #1 network in 2019-20 and 2020-21. • Promo value of Fox promotion of Tubi drove revenue 4x over first two years of acquisition. • Inventory optimization program yielded +2.5% increase in EBITDA, without adding units.
Education
Harvard Law School
JD, Law
Cornell University
B.A., Economics
Skills
- Media Planning
- Marketing Strategy
- Strategy
- Broadcast
- New Media
- Social Media Marketing
- Content Strategy
- Social Media
- Public Relations
- New Business Development
- Strategic Planning
- Team Building
- Licensing
- Mobile Devices
- Integrated Marketing
- Business Development
- Leadership
- Digital Marketing
- Entertainment
- Broadcasting
- Account Management
- Radio
- Mobile Marketing
- Digital Media
- Online Marketing
- Digital Strategy
- Strategic Partnerships
- Mergers & Acquisitions
- Television
- Marketing
- Advertising
- Business Strategy
- Video Production
- Online Advertising
- Integration
- Video
- Film
- Media Relations
- Start-Ups
- Blogging
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