Dan Galaraga
VP, Integrated Media @Gp Generate
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WORK HISTORY
VP, Integrated Media @Gp Generate
Los Angeles, CA, US
I lead the strategic vision for the agency’s Servco Hawaii Automotive portfolio and spearhead Asian strategic planning for Lexus. My focus is on advancing how we blend media, insights, and analytics to deliver seamless, high-performance campaigns that resonate in a complex market.Current Priorities & Impact:Strategic Leadership: Defining the \"North Star\" for major automotive accounts by aligning traditional, digital and experiential platforms into a single, cohesive brand ecosystem.Cultural Intelligence: Driving Asian strategic planning for Lexus to ensure brand messaging is culturally nuanced and highly effective within key growth segments.Integration: Strengthening the agency’s integrated strategy practice by bridging the gap between data-driven analytics and genuine human insights.Growth & Expansion: Partnering with senior leadership to scale our expertise across various categories and clients.
EDUCATION
California State Polytechnic University-Pomona
Bachelor of Science (BS), Major - Marketing Mgmt (Emphasis Advertising), Minor - Business Law
SKILLS
ABOUT DAN GALARAGA
Strategic media and client leader with 25+ years of experience developing integrated, data-driven media strategies across the automotive, healthcare, government, and travel sectors. I specialize in holistic, full-funnel planning rooted in actionable audience insights, media mix modeling, and cross-channel execution with the goal of driving measurable business outcomes for national and regional clients.I’ve led national brand campaigns, driven multicultural marketing growth, and overseen agency transitions all while mentoring high-performing teams and strengthening collaboration across internal departments, external partners, and clients. My approach is hands-on, insight-driven, and performance-focused, always grounded in delivering value and exceeding client expectations.Experienced in aligning Tier 1/2/3 strategies, and building strategic media strategies, plans and partnerships that unlock efficiency and impact across the funnel.
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