Dan Drury

WORK HISTORY

EDUCATION

ABOUT DAN DRURY

I’m a B2B growth marketer focused on conversion rate optimisation and experimentation, with a practical interest in what actually improves results.In my role as Digital Marketing Manager at Staffbase, I work on improving end-to-end journeys and turning traffic into meaningful business outcomes rather than surface-level metrics.An area I’m increasingly interested in is messaging optimisation and conversion copywriting — particularly how small changes in wording, framing, and clarity can have an outsized impact on performance. I’m actively developing this skill through testing, learning, and iteration.I take a measured, evidence-led approach to growth: forming hypotheses, prioritising carefully, and using data to guide decisions. I’m less interested in hype or “best practices” and more interested in thoughtful testing and steady gains.My core interests include:– CRO and experimentation frameworks– Messaging optimisation & conversion copywriting– B2B SaaS growth and performance marketing