Dan Conti
Head of Sports Marketing @PMG
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WORK HISTORY
Head of Sports Marketing @PMG
New York, NY, US
PMG is a global independent digital company using strategy, creative, media, and insights to deliver Digital Made For Humans.PMG’s sports offering is a full-service data-powered practice that sits at the intersection of sports media, sponsorship, and tech innovation.
EDUCATION
Isenberg School of Management, UMass Amherst
Bachelor of Science (B.S.), Sport Management
SKILLS
ABOUT DAN CONTI
Dan is an award-winning global sports and entertainment marketer with 17+ years of experience specializing in the consulting, strategy, and activation of integrated sponsorships, sports media investments, and culture-driving brand partnerships.Proven and successful track record of leading high performing team’s and new practices by architecting and executing on ambitious commercial goals and operational plans. Diverse industry expertise and skillset- Sports sponsorship strategist with a creative and data-led approach - Deep sports media expertise across legacy and emerging media platforms and partners - Ability to effectively maximize sports sponsorships with sports media investments and sit at a critical intersection between rights, media, and activation to shape and deploy dynamic sports marketing platforms - Connected industry leader throughout the sponsorship landscape inclusive of sports, music festivals, entertainment, gaming and esports, culinary, health/wellness, fashion, arts & film, etc- Strategic and agile approach to scaling sports and entertainment partnership portfolios and fan engagement plans that leverage the power of rights, IP, and exclusive access to drive tangible business results- Passionate and seasoned experiential marketer with the ability to develop, design, and produce IRL events and custom on-site brand experiences- Development of talent-led partnerships and brand collaborations with athletes, influencers, and creators- Unwavering focus on new technology and innovative solutions to enhance the impact, addressability, and measurement of sponsorship investments
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