Dan Connell

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAN CONNELL

I am a strategic, creative and energetic PR and Marketing Communications Director with experience in devising and implementing campaigns which deliver results against brand, corporate and product communications objectives. Skills summary- PR strategy development and implementation- Global and market specific PR strategy creation- Speechwriting for senior executives - Executive briefing and interview hosting- Technical press information writing and production- Management of direct reports - Management of communications, events and digital asset production agencies- Project management of integrated communications campaigns to support product launches- Budget planning and control- Social media strategy development and activationExperience highlights- Delivered 47.5 per cent increase in PR Value in first year as Jaguar PR and Communications Manager, according to Prime Research- Managed the UK media launch strategies for R56 MINI range, McLaren MP4-12C and Jaguar F-TYPE, XFR-S, XJR and new XE- Launched and managed all digital media channels for new sports car company, McLaren Automotive- Lead role in the Jaguar UK PR team, which was rated No.1 press office for social media activation in UK by Guild of Motoring Writers- Produced scripts and briefed sporting icons Jose Mourinho, Jenson Button and Lewis Hamilton for event and film PR projects- Lead role in the team that was awarded ‘Best Use of PR’ accolade for Jaguar and Team Sky activation at European Sponsorship Excellence Awards- Devised and delivered a PR activation plan for Jaguar Heritage’s entry into the Mille Miglia event, which resulted in 50 per cent more press coverage(according to Prime Research) and social media impact compared with event lead sponsor, Mercedes-Benz- Managed media launch of race car manufacturer McLaren GT, and the subsequent PR campaign to support the launch of the McLaren MP4-12C GT3 race car and its first customer race teams