Dan Brazelton

About Dan Brazelton

I specialize in transforming \"messy\" operational environments into scalable, predictable, and highly efficient machines - without losing the human element.As Production Manager at Portland Coffee Roasters, I lead end-to-end production and fulfillment for a multi-channel facility. In my first 60 days, I moved the needle by:Architecting Systems: Transitioned fragmented Excel planning into a fully integrated Rootstock ERP/MRP environment.Scaling Output: Delivered the largest production quarter in company history—increasing output by 160% while reducing production headcount by 37%.Driving Efficiency: Eliminated nearly all overtime and reactive \"firefighting\" by building a calm, predictable shop floor.Regulatory Excellence: Secured a 97% SQF Audit rating, bridging the gap between high-speed production and world-class quality.My leadership philosophy is built on the belief that Systems drive results, but People drive the systems. I advocate for error-proofed operations, leveraging frameworks to eliminate the friction of human inconsistency. This Systems-First approach is actually People-First in practice: it removes the stress of heroics from the shop floor, allowing my team to focus on high-value craftsmanship while the system handles the cognitive load of compliance and tracking. I pair these systems with a Situational Leadership approach, meeting my team where they are to turn operational benchmarks into personal development milestonesI am driven by the challenge of organizational design and aligning incentives, unblocking technical bottlenecks, and building a culture where institutional knowledge is codified into repeatable, scalable processes.Core Competencies: Strategic Planning (MRP/ERP)| P&L Management | Workforce Optimization | Change Management | GFSI/SQF Compliance | Cross-Functional Diplomacy | Scalable Operations Design

Experience

1. Production Manager

   Portland Coffee Roasters

   Jul 2025 — Present · Portland, OR, US

   Brought on to evolve production and fulfillment strategies for a high-growth, multi-channel manufacturing facility. My primary objective was to modernize the operational infrastructure to support rapid scaling while maintaining the brand\'s commitment to quality and people-first culture.Key Responsibilities & Outcomes:Systems Modernization: Led the successful transition from legacy manual planning tools to a fully integrated Rootstock (Salesforce-native) ERP/MRP environment. This digital transformation centralized data across the supply chain, enhancing forecasting accuracy and fulfillment predictability.Capacity Expansion: Engineered workflow optimizations that supported the largest production quarter in company history—driving a 160% increase in output. By streamlining processes, I achieved this growth while optimizing production labor by 37% and significantly reducing reliance on overtime.Operational Stability: Replaced reactive scheduling with a proactive, framework-driven approach. This created a more sustainable flow on the shop floor, improving team morale and reducing the cognitive load on front-line staff.Regulatory Excellence: Maintained world-class quality standards by securing a 97 \"Excellent\" SQF Audit rating, ensuring the facility stayed ahead of GFSI and Costco compliance requirements during a period of intense growth.Collaborative Leadership: Manage a diverse team using a Situational Leadership model, aligning individual career development with organizational KPIs. Partnered cross-functionally with Sales and Logistics to ensure a seamless Bean-to-Bag customer experience.Technical Environment: Rootstock ERP, Salesforce, MRP/MPS, Lean Principles, SQF/GFSI Compliance

Education

• Pacific Maritime Center

  1600 Mate Oceans, 2 Year Mate Program

  2006 — 2009

• Maine Workshops

  FilmMaking

  1992 — 1992

• Lewis & Clark College

  Humanities/Humanistic Studies

  1987 — 1988

Skills

• Multimedia
• Product Management
• Customer Satisfaction
• New Business Development
• Entrepreneurship
• Crm
• Interactive Entertainment
• Publishing
• Customer Retention
• Storytelling
• Customer Service
• Mobile Devices
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Start-Ups
• Creative Direction
• Mobile Applications
• Strategic Planning
• User Interface Design
• Social Media
• Digital Media
• Team Leadership
• Strategy
• Business Development
• Customer Success
• Team Building
• Management
• Animation
• Process Improvement
• Saas
• Solution Selling
• Operations Management
• Strategic Partnerships