Dan Bobby

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAN BOBBY

I help leadership teams turn strategy into a clear transformation narrative that aligns organisations and drives growth.Over the past 25 years I’ve worked at the intersection of strategy, brand and organisational transformation, helping companies define their positioning and mobilise their organisations around change.I began my career at Wolff Olins, working on global brand strategy programmes including the Orange relationship across multiple markets.I later founded Dave, an international brand consultancy that I grew to 45+ people and £5m revenue before its acquisition by ENGINE Group. I subsequently joined the ENGINE board, helping integrate acquisitions, define the group brand and lead major strategic engagements.Today I work with leadership teams as an advisor, transformation strategist and interim marketing leader.Recent work includes:• Advising IKEA globally across 20+ markets• Supporting SEGA Europe’s ReCode strategic transformation• Developing a scaling narrative for Make-A-Wish UK• Leading transformation storytelling programmes for Ernst & Young via Korn FerryEarlier in my career I led brand-led business transformations for organisations including Nokia and Cable & Wireless Worldwide, developed commercial brand strategies for The AA and Vertu, and created market-differentiating employee engagement propositions for organisations including IHG, Bupa, Experian and British Gas.My work focuses on helping leadership teams align strategy, brand, culture and communications to deliver sustainable growth.Key areas of expertise Brand-Led TransformationStrategic Narrative & StorytellingCorporate Vision & PositioningMarketing & Growth StrategyBrand StrategyLeadership AlignmentOrganisational Change