Dan Banks

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAN BANKS

I’m a commercial leader with a track record of driving growth, transformation, and value creation across manufacturing and distribution businesses within the UK construction and KBB sectors.My focus has always been simple: build commercially strong organisations that combine clear strategy with practical execution. That means aligning brand, route-to-market, product, and customer strategy, then creating the structure, accountability, and momentum needed to deliver results.Across my career I’ve led multi-brand portfolios, managed significant P&L responsibility, and worked closely with leadership teams to improve performance through clearer commercial direction, stronger market positioning, and better use of data and insight. I’m particularly passionate about solving complex commercial challenges, whether that’s route-to-market optimisation, brand vs white label balance, margin improvement, or building sustainable growth strategies that translate into measurable outcomes.Today, as Commercial Director at Lecico PLC, my focus is on unlocking value through stronger market alignment, improving channel performance, and creating a business that is both commercially disciplined and growth oriented. I believe the best results come from combining strategic thinking with a collaborative, hands-on leadership style, building teams that understand not just what we’re doing, but why.Outside of day-to-day commercial leadership, I’m interested in business transformation, bid strategy, and helping organisations articulate value in ways that win work and strengthen long-term partnerships.