Adam Runner
GTM Leader | Director of Marketing @ Travefy | Runner, footballer, occasionally decent at both
- Role
- Director of Marketing at Travefy
- Location
- Wichita, KS, US
- LinkedIn followers
- 500 followers
About Adam Runner
Hi, I\'m Adam I build go-to-market systems for product-driven B2B teams. Currently Director of Marketing at Travefy, leading growth strategy and operations for travel tech.Over 15+ years across SaaS, GovTech, and manufacturing, I\'ve built and scaled GTM functions from early traction through maturity—marketing, product, ops, and the messy intersections between them.Some highlights- Rebuilt commercial strategy at a GovTech SaaS company: cut sales cycles by 55%, doubled ROI on growth spend- Led global expansion for an industrial manufacturer: 800% growth in net new bookings over 4 years- Built marketing from scratch at an AI-powered civic engagement platform: took inbound from 0% to 43% of bookingsMy approach: treat GTM as a system, not a playbook. Find the signal, connect the dots, and build what actually fits the business.Greenhaus is my side practice for writing and thinking about modern go-to-market. Not actively consulting, but always happy to talk shop.When I’m not on screen, I’m outside. I’m an avid runner (I know ), cyclist, footballer, outdoorsman, and lover of all things nature.
Experience
Director of Marketing
Jun 2025 — Present
Education
Coursera
Continuing Education
Kansas State University
Master of Regional And Community Planning, Architecture
2005 — 2011
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