Damon Kaydo

About Damon Kaydo

With a rich tapestry of experience in the dynamic world of advertising and marketing, I have had the privilege of collaborating with a diverse range of clients across vast disciplines and categories. My journey has been marked by extensive strategy, planning and execution at multiple levels - global, national, regional, and local, leveraging an array of full funnel traditional and digital/emerging media channels and tactics.My focus extends beyond meeting current client needs with a focus on staying a step ahead, keenly anticipating developing trends to position clients and partners at the forefront of the next big opportunity. I trust in the power of innovation, strategic thinking, and the magic of crafting compelling narratives to drive results and believe success can be a process, not simply an outcome.Enjoying the Journey: Passionate about making each project not just successful but also an enjoyable and enriching experience for all involved.I look forward to new challenges and opportunities, with a goal to drive success through innovation, collaboration, and strategic foresight.A sampling of brands/partners I have worked with:Automotive+: Porsche, Lexus, Toyota, Acura, Honda, Infiniti, Nissan, Mitsubishi, Honda ATVEntertainment/Theatrical: Cedar Fair, Sony, Lionsgate, Microsoft, XBOX, ESPN Video Games, Virgin Digital, Park Place Entertainment, Celine Dion/Colosseum @ Caesars PalaceHealth: Walgreens, GSK, Kaiser Permanente, Pfizer, California Department of Health: Anti-Smoking (CDHS-TCS), Waterpik, Aspen Dental, WellNow, Alzheimer\'s AssociationLuxury: American Express, Flexjet, Porsche, Lexus, Cunard, The Ritz-Carlton, Caesars Palace, Atlantis Resort, Halekulani, Qatar AirwaysQSR/F&B/CPG: Pinkberry, Dole, Oberto, El Pollo Loco, Black Angus, Sweet Tomatoes, Souplantation, IHOP, Mimi\'s Cafe, Whole Foods Market, Fresh & Easy, Nestle, Beck\'s Beer, Contessa, Pinky/Seriously (Spirits)Financial/Small Business: Flagstar, FCMA, Rural 1st, Landmark Credit Union, Charles Schwab, OptionsXpress, Microsoft, Intuit (Turbo Tax), California LotteryTravel: Qatar Airways, Cunard, The Ritz-Carlton, Atlantis Resort, Halekulani, Parc Waikiki, Park Place Entertainment:(Caesars Palace, Bally\'s, Paris, Flamingo, Las Vegas Hilton), Delta Airlines, Spirit AirlinesOthers: Farmer\'s Insurance, Time Warner, Match.com, Boeing, Kohl\'s Department Stores, Universal Technical Institute (UTI), EZ Lube, Devcon Security, Tagg, Art.com, Carrington College, Geodis, Cintas, Echo, Mercury Marine

Experience

1. SVP, Executive Director of Media

   Cramer-Krasselt

   Dec 2021 — Present · Chicago, IL, US

   Head of Media Department for Cramer-Krasselt in Chicago & Milwaukee Offices:Management Oversight of all: Strategy, Planning, Buying, Investment, Ad Operations (Tagging, Traffic, Contracts+), DesCK (Programmatic) & Digital Platforms (Search/Social)

Education

• Pepperdine University

  Bachelor of Science, Advertising/Marketing

  1992 — 1996

• Pepperdine University

  Bachelor of Arts, Advertising

Skills

• Comscore
• Media Buying
• Interactive Marketing
• Digital Strategy
• Mobile Marketing
• Display Advertising
• Strategy
• Customer Insight
• Mobile Advertising
• Direct Mail
• Sponsorship
• Advertising Sales
• Behavioral Targeting
• Online Advertising
• Brand Development
• Ad Networks
• Web Analytics
• Doubleclick
• Sem
• Google Analytics
• Ppc
• Rich Media
• Relationship Marketing
• Digital Marketing
• Content Strategy
• Radio Advertising
• Creative Strategy
• Direct Response
• Direct Marketing
• Management
• Marketing Communications
• Media Planning
• Social Media Marketing
• Email Marketing
• New Media
• Online Marketing
• Creative Direction
• Media Strategy
• Brand Awareness
• Google Adwords