Damon C. Wickware
Dealership Management Consultant 20 Group @National Automobile Dealers Association (NADA)
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WORK HISTORY
Dealership Management Consultant 20 Group @National Automobile Dealers Association (NADA)
Tysons Corner, VA, US
Automotive Retail and Consulting Professional with 30 years of experience across Dealership Operations, Leadership, and Performance Coaching. My background spans Fixed and Variable Operations, General Management, and Executive Leadership. This provides me a practical, yet ROI-driven, perspective on how to help Dealerships move toward stronger performance and long-term profitability.
EDUCATION
National Automobile Dealers Association Academy
Operational Management
SKILLS
ABOUT DAMON C. WICKWARE
I am a Dealership Management Consultant with the National Automobile Dealers Association (NADA), supporting NADA 20 Group programs. I possess 3 decades of experience across Dealership Operations, Leadership, and Performance Coaching. My background spans Fixed & Variable Operations, General Management, and Executive Leadership. This provides me with a practical, yet ROI-driven perspective, on how to help Dealerships move toward stronger performance and long-term profitability.NADA 20 Group programs bring together noncompeting Dealers in a structured, peer-to-peer environment to share best practices, analyze financial performance, and drive measurable improvements across Operations, Variable and Fixed Operations.In addition to facilitating peer groups, I genuinely enjoy the opportunity to go into Dealerships and conduct (IDC) In Dealership Coaching. Working directly with frontline Teams across multiple Departments keeps me sharp and current on the constant evolution of the business in the day-to-day realities of Retail Operations. This hands-on exposure strengthens my ability to deliver practical, relevant guidance that translates into real world execution.My work focuses on helping Dealer Principals and Executive Teams strengthen process discipline, improve KPI performance, and enhance customer experience through data driven benchmarking and collaborative problem solving. I combine real-world execution with financial insight to support long-term business sustainability and enterprise value growth.NADA 20 Group programs provide:• Professionally facilitated peer meetings• OEM-specific online financial composites• Real-time comparisons to industry averages and best-in-class dealers• Expense and performance guidelines by franchise• Ongoing consultant support between meetingsPlease Note:NADA 20 Groups operate in a peer-to-peer discussion format. NADA bylaws prohibit consultants from recommending any product or service. All product and service recommendations must originate from Dealer Group Members.
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