Damon Williams

About Damon Williams

At the forefront of marketing innovation for Caséta by Lutron Electronics, my tenure is marked by a strategic approach to brand management that has significantly bolstered our market presence. With expertise in integrated media and consumer products, I\'ve led the charge in optimizing paid media performance, embracing new platforms such as Reddit and TikTok, and enhancing Amazon and Lowe\'s campaigns.Our team\'s efforts have realized a substantial impact, contributing to a turnaround in Amazon\'s business performance and elevating brand health metrics. Driving growth through digital strategy, I have been instrumental in pioneering upper-funnel advertising and expanding our brand\'s reach across diverse media channels, all while ensuring our brand messaging resonates effectively with our audience.

Experience

1. Marketing Manager - Caseta

   Lutron Electronics

   Apr 2024 — Present · Conshohocken, PA, US

   Own Caséta brand marketing plans across paid, earned and owned media, continually improving brand health•Results: Improved paid media performance and efficiency through improved messaging and assets with flat budget in core Meta campaigns: Increased users, sessions, and conversions•Tested upper funnel advertising in Reddit and Tik Tok, new channels for the brand•PR: Grew earned broadcast, audio and YouTube reach and grew traditional PR placements and UVM for Caséta brand•Manage Amazon and Lowes advertising campaigns for all Lutron brands making strategic adjustments to goals, products advertised, creative assets, ad types, search terms, etc•Results: Contributed to Amazon business turn around: Drove double digit increases in RoAS, ad revenue, total ordered revenue, creating playbook for agency management and activations for Amazon tentpole events•Lead cross functional groups including Marketing, Product Management, Sales, Finance, Legal, Creative Services, etc to launch new innovations and grow the Caséta and Serena consumer communities•Manage agencies including media buying agency, multiple PR agencies, internal and external creative teams•Event planning and execution: Planned Lutron’s presence at the Consumer Electronics Show including products, pitches, events space, and press evets•Creating insights and planning actions to motivate both Do-It-Yourself (DIY) and Do-It-For-Me (DIFM) consumers to purchase Caséta and Serena Brands•Identified friction point in where to buy conversion actions and online purchases, gained organizational buy in to invest and implement improved where to buy solution•Initiated mobile first changes to brand website after uncovering lower engagement rates and sub-optimal user experience•Establish KPIs and apply data analysis to measure and improve performance of the marketing plan and its contribution to achieving business goals•Developed team members through managing marketing intern and mentoring junior marketer

Education

• Saint Joseph's University - Erivan K. Haub School of Business

  B.S., Food Marketing, Minor in Asian Studies

  2008 — 2012

Skills

• Advertising
• Marketing Strategy
• Management
• Wordsmithing
• Social Networking
• Imovie
• Microsoft Office
• Sales
• Integrated Marketing
• Facebook
• Mandarin
• Social Media Marketing
• Social Media
• Powerpoint
• Microsoft Excel
• Prezi
• Marketing
• Guerrilla Marketing
• Spanish
• Photoshop
• Spss
• Customer Service
• Digital Marketing
• Microsoft Word
• Event Planning