Damon McCracken

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAMON MCCRACKEN

CPG Sales,Marketing & Management Professional Highly motivated & passionate Sales Professional with a demonstrated record of success that spans effective sales strategy, brand & category management, wholesaler management, customer relationship management, lead generation & territory development consistently exceeding goals in a highly competitive marketplace. Demonstrate expertise in follow through of full sales cycle, development of strong client relationships and retention, a reputation for honesty & integrity & the ability to gain the trust of wholesaler partners & decision makers to influence key buying decisions through strong product knowledge. Entrepreneurial attitude & work ethic resulting in a winning culture as a tenured sales & marketingprofessional in multiple landscapes earning the highest achievement awards.CORE QUALIFICATIONS Outstanding success in areas of chain & key account selling, brand building, distribution, promotions & special events execution Proven ability in driving growth of brands, delivering plan & achieving customer objectives Understanding of expected promotional tactics and various marketing vehicles such ranging from digital, coupons, sponsorships, media and more Strong E Commerce acumen and proven ability to win at the digital shelf Excellent success with brand introduction, brand management, development & full market launches Efficiently manage all areas of pricing, forecasting, inventory, ordering and wholesaler management Highly skilled in market plan implementation, planning & overall program execution More than 16 years of successful supplier/ distributor management, brand development & training with multiple wholesalers Extensive CPG Sales & Management experience in Midwest markets with deep knowledge & relationships in the grocery, LFL & food & beverage landscape Excellent aptitude to work independently or with multiple parts of winning team Highly organized, strong time management, able to multi-task, prioritize initiatives and communicate with numerous touch pointsSpecialties: New Account Development, Contract Negotiation, Sales management, Account Management, Customer Service, Self Discipline, Time Management, Selling, Negotiating, Marketing, Brand Management & Development, Profitability, Forecasting, Event Planning, Promotions, Food & Beverage, Team Building, Distributor Management, Event Planning, Training, Business to Business Sales, Project Management, Franchise Business Development