Damon MacKlin

Chief Product Officer @Smartr365

Woking, GB
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WORK HISTORY

Mar 2025 — Present

Chief Product Officer @Smartr365

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London, GB

Driving the next evolution of the mortgage ecosystem through intelligent automation with AI-powered customer experiences. I lead on Smartr365’s product vision and strategy across broker and consumer platforms, transforming fragmented financial journeys into seamless, high-conversion experiences.At Smartr365, I’ve scaled a cross-functional product organisation spanning design, data, and engineering embedding a product-led growth (PLG) mindset, outcome-based roadmaps, and deep customer discovery. AI & Natural Language Intelligence – Spearheading a unified search experience leveraging natural language models to query the entire Smartr ecosystem (“show me all Halifax mortgage cases completed last month”). Deployed AI assisted document parsing and data extraction to reduce manual rekeying and case management friction. Integrating partners like Yoti (RegTech AML/KYC) and Experian (Open Banking) to deliver compliant, frictionless verification at scale.

ABOUT DAMON MACKLIN

An accomplished and results-driven product leader, who is obsessed with creating value. I…

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Damon MacKlin — Chief Product Officer at Smartr365 in Woking, GB | Unifers