Damon Ketchum

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAMON KETCHUM

Executive Leader | Multi-Unit Operations & Strategic Marketing | 15+ Years of Scaling Global Brands I don’t just manage brands; I scale them. Throughout my 15-year career, I have operated at the intersection of Operational Excellence and Strategic Brand Marketing. I bring a unique \"360-degree\" perspective to the table, having led high-velocity operations from the field for brands like McDonald’s, Domino’s, and Dunkin’, while also shaping regional strategy from the agency side as an Account Director at Moroch. I specialize in balancing the needs of Corporate, Franchisees, and Suppliers to drive P&L performance and market dominance. Whether I am overseeing a multi-unit territory in the Northeast or leading an integrated marketing launch, my focus is on turning high-level vision into localized, profitable results. What I bring to the table: Operational DNA: 17 years of deep experience in high-volume QSR and Fast-Casual environments (McDonald’s, Domino’s, BWW). I understand how to drive AUV and manage complex P & Ls. Strategic Marketing: Proven track record in regional brand strategy, agency oversight, and interactive marketing. I know how to move the needle on guest counts and digital adoption. Franchise Relations: An expert in the \"art of influence.\" I build strong, collaborative partnerships with Owner/Operators to ensure brand alignment and successful market execution. Change Leadership: A specialist in market turnarounds and rapid expansion, ensuring that quality and culture stay intact during hyper-growth. I am a culture-first leader who believes that the best results come from high standards, data-driven strategy, and empowered teams. Core Expertise: Multi-Unit Leadership | Franchisee Relations | Regional Marketing Strategy | P&L Optimization | Agency Management | Digital & Social Strategy | Market Turnarounds | Strategic Business Planning