Damon Ketchum
Director of Operations & Sales | Strategic Brand Leader | 15+Years Scaling Global QSR & Fast-Casual Brands | Franchise & Agency Innovation | Interactive Marketing & Business Planning
- Role
- Franchise Business Consultant at BIGGBY COFFEE
- Location
- Marietta, OH, US
- LinkedIn followers
- 500 followers
About Damon Ketchum
Executive Leader | Multi-Unit Operations & Strategic Marketing | 15+ Years of Scaling Global Brands I don’t just manage brands; I scale them. Throughout my 15-year career, I have operated at the intersection of Operational Excellence and Strategic Brand Marketing. I bring a unique \"360-degree\" perspective to the table, having led high-velocity operations from the field for brands like McDonald’s, Domino’s, and Dunkin’, while also shaping regional strategy from the agency side as an Account Director at Moroch. I specialize in balancing the needs of Corporate, Franchisees, and Suppliers to drive P&L performance and market dominance. Whether I am overseeing a multi-unit territory in the Northeast or leading an integrated marketing launch, my focus is on turning high-level vision into localized, profitable results. What I bring to the table: Operational DNA: 17 years of deep experience in high-volume QSR and Fast-Casual environments (McDonald’s, Domino’s, BWW). I understand how to drive AUV and manage complex P & Ls. Strategic Marketing: Proven track record in regional brand strategy, agency oversight, and interactive marketing. I know how to move the needle on guest counts and digital adoption. Franchise Relations: An expert in the \"art of influence.\" I build strong, collaborative partnerships with Owner/Operators to ensure brand alignment and successful market execution. Change Leadership: A specialist in market turnarounds and rapid expansion, ensuring that quality and culture stay intact during hyper-growth. I am a culture-first leader who believes that the best results come from high standards, data-driven strategy, and empowered teams. Core Expertise: Multi-Unit Leadership | Franchisee Relations | Regional Marketing Strategy | P&L Optimization | Agency Management | Digital & Social Strategy | Market Turnarounds | Strategic Business Planning
Experience
Franchise Business Consultant
Sep 2025 — Present
Education
Baldwin Wallace University
Communications
1991 — 1993
Marietta College
BA Advertising and Public Relations
1993 — 1996
Skills
- Outdoor Advertising
- Social Media Marketing
- Integrated Marketing
- Online Advertising
- Sales
- Email Marketing
- Brand Management
- Interactive Marketing
- Media Buying
- Advertising
- Digital Media
- Media Planning
- Interactive Advertising
- Relationship Marketing
- Franchising
- Mobile Marketing
- Brand Awareness
- Creative Strategy
- Brand Development
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