Damon Caton
Vice President of Sales, Campbell\'s Snacks - Global Walmart @The Campbell's Company
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WORK HISTORY
Vice President of Sales, Campbell\'s Snacks - Global Walmart @The Campbell's Company
Bentonville, AR, US
Leading a $1B+ retail snacks portfolio at Walmart Inc. spanning stores, Sam\'s Club, and eCommerce, executing unit growth through Joint Business Planning, omnichannel expansion, and data-driven shelf and assortment strategy. Collaborate directly with Walmart merchants and senior leadership to identify and activate assortment, pricing, and shelf optimization opportunities, integrating data-driven insights and consumer research to expand household and digital penetration exceeding category performance. Drive sustained revenue and share growth through distribution gains, modular resets, and innovation launches; mobilize cross-functional teams to optimize on-shelf availability and supply chain efficiency. Partnered with Walmart on DSD Warehouse hybrid distribution model to deliver in-stock goals of 95%. Optimized strategy while restructuring and mentoring a high-performing sales, category, and cross functional organization, building leadership bench strength and a culture of accountability, trust, continuous learning, and customer-first mindset.
EDUCATION
Grand Valley State University
Bachelor's Business Administration, Business Administration and Management, General
SKILLS
ABOUT DAMON CATON
Transformational CPG Sales Executive with 25+ years driving enterprise revenue growth at Campbell\'s, Nabisco, and General Mills. Currently stewarding a $1B+ Snacks portfolio at Walmart Inc, the world\'s largest retailer, with full accountability across stores, clubs, and eCommerce. Trusted by C-suite leadership to lead complex integrations, expand distribution nationally, and deliver consecutive Annual Operating Plans at scale across Walmart, Grocery, Convenience, and National Account channels.
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