Damini Puri
E-commerce & Omni Channel Category Leader Decathlon| Merchandising Head |Associate Director Head of International Brands Myntra | Nike | PUMA| ABFRL| Reliance
- Role
- Category Director at adidas
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Damini Puri
As the Head of International Brands and Business Development at Myntra, I lead the strategy, execution, and growth of over 50 global fashion brands in the Indian market. With more than 17 years of experience in the retail and fashion industry, I have a proven track record of delivering robust growth and expanding bottom-line margins for the companies I have worked for.I have a strong background in brand management, new business development, key account management, and market research. I have successfully launched and scaled brands such as Nike, PUMA, and Performax in India, leveraging my expertise in consumer behavior, fashion trends, and social media. I have also helped catapult the Men\'s Training, Nike Women\'s, and Cricket business segments, while seeding the Nike Sportswear category. I am passionate about building brands that resonate with the customers and create a lasting impact in the industry. I work well cross-functionally and collaboratively, and I believe in the power of one team to achieve both short-term and long-term goals. I live at the intersection of technology and retail, and I can significantly contribute to both online and offline channels.
Experience
Category Director
Dec 2025 — Present
Education
National Institute of Fashion Technology Delhi
Bachelor's degree, Fashion/Apparel Design
2000 — 2004
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