Damilare Akinlade
Business Growth Marketing Manager @Nownow
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WORK HISTORY
Business Growth Marketing Manager @Nownow
Lagos State, NG
Product Strategy and Development- Collaborate with product managers, engineers, and designers to develop new products and enhance existing ones, considering customer needs and market trends- Conduct market research to identify opportunities, gaps, and potential areas for product innovation- Create and refine product roadmaps based on customer feedback, competitive analysis, and business goals. Growth Strategy- Development of a growth strategy that aligns with the company\'s overall objectives and leverages the product\'s strengths- Identify and implementation of key growth channels and tactics to increase customer acquisition, retention, and engagement- Experiment with A/B testing, user segmentation, and other methods to optimize growth strategies. Data Analysis and Insights- Utilizing data analytics tools to track user behavior, conversion rates, and other relevant metrics to make informed decisions- Interpret data to identify growth opportunities, user pain points, and areas for improvement in the product\'s user experience. User Acquisition- Collaborating with marketing teams to develop campaigns that effectively communicate the value proposition of the product to potential customers- Manage and optimize performance marketing channels such as paid advertising, SEO, social media, influencer partnerships, etc. User Retention and Engagement- Developed and implement strategies to enhance user onboarding, activation, and ongoing engagement with the product- Use email marketing, push notifications, in-app messaging, and other techniques to keep users engaged. Customer Feedback and Iteration- Collect user feedback through surveys, reviews, and direct communication to identify areas for improvement- Work with cross-functional teams to iterate on the product based on customer feedback and market demands. Cross-functional Collaboration
EDUCATION
University of Lagos
Bachelor's degree, Engineering Physics/Applied Physics
University of Lagos
Bachelor's degree, Physics
SKILLS
ABOUT DAMILARE AKINLADE
A fast learner with a desire for professional excellence. Excellent communication skills,…
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