Damien Rossiter

Crm Manager @Westwing

Berlin, DE

Craft and implement a comprehensive CRM strategy to enhance customer engagement, retention and lifetime value. Aligning CRM initiatives with the company\'s overall business goals and objectives Conceptualize, plan, and execute multi-channel marketing campaigns to target specific customer segments Collaborate with cross-functional teams, including tech, brand, UX, and engineers, to ensure seamless campaign execution Analyse customer data and behaviour to segment the customer base effectively and tailor campaigns and messaging to suit different customer segments, increasing personalization Utilise data analytics tools to gain insights into customer behaviour and preferences. Monitor and evaluate campaign performance, making data-driven adjustments as needed Track and measure the ROI of CRM campaigns and initiatives. Conduct A/B tests to optimise campaign elements, such as subject lines, messaging, and design. Continuously refine strategies based on testing

University of Wales Institute Cardiff

Higher Certificate in Psychology

Digital Marketing Institute

Diploma

O'Fiaich College, Dundalk

Business Studies - Bilingual