Damien Perrot

Global Cmi & Roi Research Director @L'Oréal

Paris, FR

Leading the global Paid / Owned / Earned ROI Research plan, enhancing the understanding of synergies existing between them,Shaping ROI models definition with Business & Insights teams (Mix Media Modeling, Ad Effectiveness, etc.),Partnering with Data Operations to ensure Data quality, reporting, alerts, and suggest solutions to improve reliability,Implementing a creative forward-looking mindset to support with new data streams opportunities of actionable information,Defining Data segmentation across dimensions that make sense, inputting for Data Models evolution where and when needed,Animation of the Digital Performance & ROI Group Steering Committees, Development of training materials to cascade ROI across the organization,Creation of specific communications addressing the different audiences cross-divisions and across countries.

Rennes School of Business

MBA

Universidad del CEMA

MBA

Lycée Clémenceau

Classes préparatoires Scientifiques