Damiano Bettini
Performance Marketing and Digital Analytics Lead @2open
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WORK HISTORY
Performance Marketing and Digital Analytics Lead @2open
Roma, IT
Key Responsibilities:• Google Ads mastery: manage and optimize Google Ads campaigns for maximum ROI and brand visibility.• Search Engine Advertising expertise: execute campaigns on various platforms (eg, Bing Ads) with tailored strategies.• Marketplace Adv: utilize platforms like Amazon Advertising to boost product visibility and sales.• Social Media Advertising: devise and execute targeted campaigns on platforms like FB, IG, TW, and LKN.• Data analysis and insights: analyze KPIs with GA and other tools to inform data-driven decisions.• Strategic planning: develop comprehensive performance marketing strategies aligned with business goals.• Budget management: allocate resources wisely and adjust bids for cost-effective campaigns.• A/B testing and experimentation: conduct extensive tests to optimize ad creatives and targeting.• Conversion tracking management: implement and manage consent mode and conversion tracking using Google Tag Manager (GTM) and other tagging tool to measure and analyze campaign performance.• Script implementation for automation: develop and implement scripts to automate reporting and other routine activities, streamlining processes and saving time.• Conversion Rate Optimization: implement techniques for enhanced UX and higher conversions.• Stakeholder communication: effectively update stakeholders on campaign progress and KPI insights.Achievements:• Increased conversions: led successful campaigns, substantially increasing conversions and driving revenue growth.• Enhanced ROI: employed data-driven optimizations, significantly improving ROI across digital adv efforts.• Expanded market reach: strategically targeted new customer segments, expanding brand reach and penetration.• Cost efficiency: utilized in-depth data analysis and optimization strategies for cost-efficient campaigns and reduced CACs.• Improved brand visibility: successfully enhanced BV through impactful ad creatives and targeted placements.
EDUCATION
Liceo Scientifico Statale “Vito Volterra” P. N. I.
High School Diploma
University of Rome Tor Vergata
Bachelor's degree
ABOUT DAMIANO BETTINI
Senior Digital Marketing Specialist with over 10 years of experience in SEO, Paid Media and Digital Analytics, driving growth through data-driven strategies and innovative content solutions. Plans and executes Digital and Performance Marketing BTL and TTL strategies aimed to build strong online presence and drive leads and sales.Boosts business growth with timely, customer-centric digital solutions.Strong analytical and critical thinking skills developed during STEM studies.Proactive nature, strong work ethic, consistent self-management abilities and broad teamworking skills.Pragmatic, collaborative, curious and always eager to learn, experiment and find new ways of thinking outside the box.Strategic Marketing Leader with deep expertise in P&L management and cross-functional project execution. Skillfully defines growth strategies, optimizing multi-channel budget allocation to maximize unit economics (LTV/CAC) and ROI. Ensures top-tier deliverable quality while managing complex client/partner relationships. Expertise in resource optimization, achieving high-level business objectives through the mentoring and orchestration of agile teams for efficient, scalable execution.Broad skills in: Demand Generation Technical SEO and Google guidelines compliance (CWB, EEAT, AI SEO) Web Analytics (GA4, GSC, GTM, AA, Matomo, Yandex.Metrica, Baidu Analytics, Amplitude), A/B, MVT testing, Data Viz and BI dashboard design (Looker, BI) KPIs definition CRO (Clarity, HotJar) CX, Customer Journey and touchpoints analysis UF design Persuasive copy + UX writing Content Marketing (content ideation, optimization, editing and promotion + Content Repurposing) Media Planning (Taboola, Criteo)/SEA (Search Engine Advertising)/PPC (Pay-Per-Click)/Social Media ADV (Fb, Ig, Tw, TikTok, Spotify, Twitch) In-App Adv Programmatic + AI/LLM SEO CRM + Marketing automation Online market analysis and competitor research Web Reputation, Branding and Digital PR Email Marketing SMO (Fb, Ig, Yt, Tw, Pin, Lnkd) Outreach and UGC campaigns (blogs, Reddit, Quora) Gamefication Marketplace (Amazon, Ebay, Etsy)/Google Merchant Center/Comparison Shopping Services optimization Local Search Optimization (Maps, TripAdvisor, Bing Places) ASO (Google Play Console + App Store Connect) A11y/WCAG/ARIA Front End Dev (HTML, CSS, JavaScript) Web Design Non-Google SEO (Bing/Ecosia/DuckDuckGo, Yandex, Naver) SQLFocused on mastering skills in Data Analytics (Python, SQL, R, Tableau), Automation and AI/LLM Martech (ChatGPT, Gemini) and BI tools.
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