Damian Smith
Sales Director Automotive Leasing Expert B2b & B2c Growth Specialist @Pure Vehicle Leasing
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WORK HISTORY
Sales Director Automotive Leasing Expert B2b & B2c Growth Specialist @Pure Vehicle Leasing
Norwich, GB
I launched Pure Vehicle Leasing in 2016 with a simple goal: to create a customer-first leasing business built on trust, clarity, and straight-talking advice. From those early days, I’ve grown the business from the ground up — reaching a pre-COVID run rate of over 1,200 vehicles a year and earning hundreds of 5-star reviews along the way.As Sales Director, I lead across all commercial areas: from sales strategy and digital marketing to forecasting, account growth, and partnerships. I’m hands-on with pricing, offers, and online presence to make sure everything we do is competitive, clear, and customer-focused.What I’m most proud of is the reputation we’ve built — not just the volume of happy clients, but the personal recommendations that come from doing the basics well. For me, that’s what great service is about: listening properly, being honest, and following through. Good old-fashioned customer service still works — and it’s at the heart of everything we do.I also manage and mentor a small but driven team, building a culture of accountability, mutual respect, and growth. I believe leadership is about lifting others, and I get a lot of satisfaction from seeing people develop — both personally and professionally.Running a business has taught me a lot, but perhaps most importantly: stay grounded, stay adaptable, and never stop learning.
SKILLS
ABOUT DAMIAN SMITH
I’m a commercially minded Sales Director who still believes in doing things properly — clear communication, follow-through, and treating people with respect. For me, that’s what great customer service is all about.Over the years, I’ve built a vehicle leasing business from the ground up — something I’m incredibly proud of. More than just hitting targets, it’s the first-class reputation we’ve built that means the most to me, backed by hundreds of genuine, personal recommendations from clients we’ve supported along the way.I take a hands-on approach to leading across sales, marketing, and account growth, while mentoring a small team to do things the right way — with care, consistency, and high standards. Whether I’m working with private individuals, SMEs, or corporate fleets, I focus on building long-term relationships based on trust and transparency.Supporting SMEs has been a particular focus — helping them navigate funding options, salary sacrifice schemes, and the ins and outs of BIK and vehicle taxation. I take the time to fully understand each client’s situation so we can structure commercially sound, tax-efficient solutions that fit their needs.I bring a calm, grounded mindset to leadership and always take ownership of outcomes. I’m passionate about continuous improvement — in the customer journey, in the performance of the team, and in my own personal development. I’m always learning, always growing — and I bring that mindset to everything I do.
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