Damian Ramirez
Software Engineer II
- Role
- Software Engineer Ii at DIRECTV
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Damian Ramirez
Senior Software Engineer with 17+ years building scalable fullstack systems across ad…
Experience
Software Engineer Ii
Jun 2019 — Present · Grapevine, TX, US
Led AI tooling strategy across the Ads engineering organization — evaluating AI assistants, code models, vendors, agents, and platforms to guide adoption decisions.• Reduced a critical ad order processing pipeline from 7.5 hours to under 30 minutes using AI-assisted code analysis and optimization — a 93% improvement on a revenue-critical workflow• Built an LLM evaluation platform to benchmark multiple AI models for video and audio analysis, identifying a low-cost solution for AI-based content moderation• Built internal video authoring tool prototype replacing a legacy toolset, receiving strong early user adoption and shaping the product roadmap• Developed Content Moderation UI enabling the compliance team to automatically review ads at scale with aggregate and detailed reporting• Designed and implemented an AI development workflow with automated webhooks covering static analysis, unit, integration, security, accessibility, and regression testing — patterns shared and adopted across the team• Built and maintained fullstack web (Next.js) for internal ad operations tooling• Engineered data pipelines for ad targeting platform using Python, Java, Snowflake, and AWS• Led migration of Xandr (AT & T) ad data services to DIRECTV, modernizing a critical ad revenue platform across Node.js, React, Snowflake, Kubernetes, AWS, Jenkins, and WSO2• Participated in architecture and technical decisions for backend APIs and frontend UI across multiple product teams• Mentored and guided software engineers across the organization
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