Damian Garbaccio

About Damian Garbaccio

Damian Garbaccio stands at the forefront of technology, media and marketing by providing value and progressive martech solutions to some of the largest brands in advertising today. As a calculated risk taker with deep industry knowledge, he leads enterprise data and technology adoption across all brand verticals, advanced TV / media, and attribution (marketing effectiveness) solutions. With over 18 years of experience in advanced marketing tech, digital media, and advertising, Garbaccio has always been driven by his core values of integrity, innovation, and growth. He was previously Executive Vice President of Nielsen\'s Advertiser Direct & Marketing Cloud, responsible for sales, strategy, business development, and client service; specifically managing teams that executed global engagements with marketers, media brands,and agencies. Damian also led Advertiser/NMC business development efforts in Advanced TV (Addressable, OTT). Prior to Nielsen, he was Global Chief Revenue Officer of eXelate where he grew revenues exponentially across core DMP, analytics and attribution businesses while cementing partnerships with its largest clients including Google, Nielsen and MasterCard, as well as leading agencies and channel partners. Garbaccio successfully positioned eXelate for rapid growth and its eventual acquisition by Nielsen in March of 2015. Before eXelate, Garbaccio led business development (behavioral solutions) and built the data targeting business at AOL’s Advertising.com. Garbaccio received a BA from Vanderbilt University, and Master\'s Degrees from Fordham (MBA) and Boston University (MS – Management Information Systems).

Experience

1. Chief Commercial & Marketing Officer

   Affinity Solutions

   Jul 2022 — Present · Raleigh, NC, US

   Affinity Solutions is the leading Consumer Purchase Data Platform. We provide comprehensive purchase Insights and media measurement via exclusive, fully permissioned real-time, consumer purchase data, integrated with key ecosystem partners. This allows for seamless, privacy-centric, data access at unprecedented scale. Affinity powers solutions for financial institutions, marketers, investment firms, consulting firms and media & marketing enterprises by providing real-time demand signals and insights on consumer spend which drive high value decisions that lead to better business outcomes.

Education

• Fordham Gabelli School of Business

  MBA, MBA with a dual concentration in Communication / Media Management and Finance

  1997 — 1999

• Vanderbilt University

  BA, Liberal Arts

  1990 — 1994

• Questrom School of Business, Boston University

  MS, Management Information Systems

  2002 — 2003

Skills

• Mergers & Acquisitions
• Strategy
• E-Commerce
• Data Standards
• Set Top Box
• Strategic Partnerships
• Digital Tv
• Sales Operations
• Strategic Planning
• Television
• European Markets
• Sales Management
• Measurement Tools
• Automotive
• Digital Strategy
• Key Account Management
• New Business Development
• Leadership
• Digital Media
• Sales
• Performance Attribution
• Monetization
• Business Development
• Digital Marketing
• Online Marketing
• Team Leadership
• Mergers
• Contract Negotiation
• Fundraising
• Marketing Strategy
• Online Advertising
• Ad Networks
• Multi-Touch
• Market Analysis