Dameon Waggoner

About Dameon Waggoner

Hello, I’m Dameon, a Creative Director with 10+ years of experience shaping brand identities, building campaigns, and connecting audiences across digital, print, and experiential platforms.I specialize in brand identity, campaign development, and scalable design systems—with a proven track record of transforming strategic insights into high-performing creative solutions. Over the past 7+ years, I’ve led inclusive, cross-functional design teams across copy, motion, and visual identity, fostering collaborative cultures that deliver results.Whether I’m guiding a global rebrand, mentoring emerging creatives, or aligning stakeholders around a shared vision, I focus on work that’s bold, thoughtful, and built to scale.Career Highlights• Brand Transformation: Partnered with agency and in-house design teams to deliver the Sandisk rebrand—aligning stakeholders around a unified visual identity and building a global design system that increased brand recognition and drove 40% higher internal adoption.• Campaign Impact: Directed cross-platform marketing initiatives at Western Digital and Sandisk, delivering consumer campaigns that reached millions worldwide and supported sales growth in priority markets.• Creative Leadership: Built and mentored in-house creative teams, streamlining workflows that cut production timelines by 25% while elevating quality and consistency.• Independent Work: Founded design studios: Rad Omen and Implement.LA, producing experimental design, typography, and brand identity projects for publishers, musicians, artists, and cultural institutions.I hold an MFA in Graphic Design from CalArts and also teach and lecture at Los Angeles art and design institutions, where I mentor the next generation of creative professionals.Core Skills:Creative Direction • Brand Strategy • Visual Identity • Art Direction • Graphic Design • Design Systems • Typography • Editorial Design • Digital Campaigns • Marketing Strategy • Cross-Functional Collaboration • Team Leadership • Adobe Creative Suite • Content Development • Environmental Design

Experience

1. Creative Director & Sr Manager, Global Brand & Consumer Visual Identity

   Sandisk

   Dec 2024 — Present · Los Angeles, CA, US

Education

• The University of New Mexico

  Bachelor of Fine Arts - BFA, Painting, Drawing, & Printmaking

• California Institute of the Arts

  Master’s Degree, Graphic Design

  2016 — 2018

• Pasadena City College

  Graphic Design