Dameka Lee
Marketing Manager | B2B & B2C Strategy | Integrated Campaigns, Marketing Automation, Email & Digital Marketing | Product Launches & Project Management
- Role
- Brand Marketing Consultant at Tarkett
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Dameka Lee
A seasoned marketing professional with experience operationalizing B2B and B2C marketing campaigns. Skilled in managing the creation and activation of integrated marketing campaigns. Frequently called upon and recognized for developing efficient marketing processes. An enthusiastic, passionate team player experienced in- Strategic Plan Contribution and Implementation of Strategy- Integrated Marketing Campaign Activation and Analysis- Email Landing Page Campaign Development and Measurement- Marketing Automation- Product Launch Implementation- Efficient Project Management- Creative Brief Development
Experience
Brand Marketing Consultant
Mar 2024 — Present · Solon, OH, US
Leads project management of cross functional teams and contributes to brand research initiatives by coordinating timelines, executing with marketing leadership, developing leadership presentations, and managing team communications- Serves as a liaison between the company and agency consultancies, ensuring seamless communication and project alignment for brand initiatives- Develops and implements strategic communications plans and campaigns in collaboration with the Director of Digital and Senior Manager of Marketing Performance and Analytics, ensuring SMART execution- Shapes and oversee creative and media project briefs in collaboration with segment directors, product management facilitating effective execution by creative teams and agencies- Monitors project progress daily with project management to ensure timely completion and alignment with expectations with campaign stakeholders- Gathers insights from sales teams and conducts formal research to inform campaign briefs and strategies- Supports PR initiatives by working closely with PR agencies, managing content and editorial calendars, and contributing to monthly business review reports- Collaborates with social media leadership and agency partners to manage editorial calendars and support marketing initiatives- Acts as a communications advisor to segment and product leadership, ensuring alignment and effective messaging across all channels.
Education
Ohio University
Bachelor's degree
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