Vikrant Dalwal
Project Leader at Axtria || IIM Rohtak 2018-20 || Infosys || SRM University
- Role
- Project Leader at Axtria - Ingenious Insights
- Location
- Rohtak, HR, IN
- LinkedIn followers
- 500 followers
About Vikrant Dalwal
Vikrant possesses 4+ years of professional experience within the pharmaceutical domain with 6 years of overall experience where he has supported numerous clients in making informed strategic decisions. He has contributed to diverse strategic engagements, ranging from cardiovascular brand planning within the diabetes market to generating patient insights, and utilizing the machine learning techniques as well to achieve these goals. He is an MBA in Marketing and Analytics from IIM, Rohtak.Before joining IIM Rohtak, I worked as a Software Engineer at Infosys for 2+ years as Java Developer. Last but not the least,I am a Computer Science Graduate from the SRM University.
Experience
Project Leader
Apr 2023 — Present · Noida, IN
Strategic Projects - Supported brand planning for cardiovascular brands by identifying growth opportunities through KPI tracking—Sales, NBRx, Market Share—at channel and HCP segment levels using standard pharma datasets (e.g, Xponent). Analyzed drug-switch patterns at the HCP level to uncover competitive dynamics.• Marketing-Mix - Evaluated impact of diverse promotion channels—Sales Force, Samples, HCP Media, DTC, Social, Paid Search—to optimize resource allocation and boost Sales Force effectiveness- Reported Segment-Level ROIs & did budget-optimization for various scenarios. Created 20+ Microclusters for an Antiarrhythmia Brand using Clustering technique based on their brand & Market writing, Demographics – assigned ROI to each Segment. • Patient Analytics - Provided patient-centric insights (using LAAD & APLD Datasets)- Created Persistency Graphs by tracking the Patient Journey for Diabetes & Rare Diseases. Tracked patients’ usage of multiple drugs at the same-time.
Education
Indian Institute of Management Rohtak
Master of Business Administration - MBA, General Management(Marketing/Analytics/Finance)
2018 — 2020
SRM UNIVERSITY(kattankalathur)
Bachelor of Technology (B.Tech.), Computer Science
2011 — 2015
SRM IST Chennai
Bachelor of Technology (B.Tech.), Computer Science
2011 — 2015
Skills
- Rdbms
- C#
- .net
- Test Automation
- Javascript
- Java
- Html
- Selenium Testing
- C
- Programming
- Php
- Sql
- C++
- Python
- Bootstrap
- Css
- Asp.net Mvc
- Asp.net Web Api
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