Cathy Howard
Learning and Development Manager Programs, Content Design, Onboarding - Sales Enablement @ADI Global Distribution
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WORK HISTORY
Learning and Development Manager Programs, Content Design, Onboarding - Sales Enablement @ADI Global Distribution
Dallas, TX, US
Supports over employees and 700 sales team members.Sales Onboarding, Skill Development/ Certifications, Product Training, and Learning Operations/LMS_Served a low voltage global distributor offering Video Surveillance, Cloud Services, Access Control, Fire, AV, and Datacom /Networking and Tools• Partners with Sales, Business Ops, Marketing, Talent Management, Technical Product Management for Sales Enablement.• Designed and Managed a New Hire Virtual Classroom to reduce new hire sales ramp-up time. Worked with sales leadership and business teams to develop content and activities. Topics included selling skills role plays, product training, value messaging, and tools such as Salesforce and ERP systems.• Designs, develops, and manages programs to train new hires, build consultative selling skills, launch new products, and help our sales team grow professionally to drive revenue.• Provides strategies to launch new market solutions and new corporate value messaging for customers. Evaluates sales process and resources to drive employee productivity, sales success, and revenue.• Manages internal teams and external contractors to develop programs and develop content including selling tools, new hire guides, and coaching materials. • Supports LMS, curriculum management, and knowledge management. Coaches internal and external subject experts including content providers, training developers, product experts, and supplier partners to create effective learning which meets sales audience needs to drive customer engagement and revenue.
EDUCATION
Naveen Jindal School of Management, UT Dallas
Executive Coaching - Academic Certificate, Organizational Behavior, Coaching, and Consulting
McNeese State University
BS, Psychology / Education, Mathematics minor
Certified Professional Talent Development (ATD National Org)
CPTD (formerly CPLP), Certified Professional in Talent Development
SKILLS
ABOUT CATHY HOWARD
Experience as Sales Enablement professional for global and national technology companies. Key projects include new product GTM, sales process & methodology design, new hire onboarding, channel sales partner learning, and learning to support new technology (CRM, LMS, ERP, Pricing Tools). This includes 5 start up departments, 3 corporate brand re-launches, national social selling project, and channel sales partner programs/certifications. Actively participates in content development and webinar/video call training programs. Collaborates with Senior Leadership, Sales, Operations, and Product Management to evaluate opportunities, design content, develop programs with KPIs to enable sales and partner teams to drive revenue, improve performance, build professional selling skills, and the customer experience.Certified Professional in Talent Development (CPTD). Certified Korn Ferry/Miller Heiman Professional Selling Skills Facilitator UT Dallas Executive Coaching CertificateServed in direct sales, channel and management roles (on quota) for global and national technology companies. This includes manufacturing, distribution and services - telecom, networking, power, software, and professional services.
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