Dallas Lambert

About Dallas Lambert

I am an innovative, results-focused executive with extensive experience in Business…

Experience

1. Global Marketing Chief of Staff

   WD

   Oct 2017 — Present

   Oversee marketing operations, including corresponding to marketing budget, coordinating, budgeting, prioritizing and managing the follow-through and execution of the overall marketing organization. Create innovative approaches based on customer data, analytics, and insights that lead to valued customer experiences. Conduct customer journey workshops and independent analytics project; also serve as operational owner in managing, prioritizing and following through on the highest value projects, programs and deliverables of the company. • Drive the use of data to create a strategic analytics framework for cultivating and producing insights that build clients’ brands by identifying and maximizing key customer experience touch points and measuring ROI to prove it. • Demonstrate a solid understanding of client business strategy, products, competitors and industry standards. Serve as a day-to-day analytics partner to the clients, using excellent communication & strong presentation skills internally and with clients of all levels. • Oversee the analytics strategy and reporting on complex digital engagement programs from planning to development to execution to evaluation — through dashboard development and tracking/measuring deliverables. • Demonstrate strong understanding of digital and social platforms, trends and measurement approach with an enthusiastic pursuit of continuous learning. Oversee the development of metrics, dashboard reports, and campaign test design. • Collaborate extensively with the creative, technology, analytics and account management teams and more, to add value to all client relationships. Apply innovative data analytics methodologies to drive customer insights for clients’ brands. • Led the implementation of CDP and data layer infrastructure to enable cross-functional end to end analytics. Developed and implemented Tealium CDP, AA, GA, Sprinklr Paid and Crimson Social Listening.

Education

• Notre Dame

  Certification, Executive leadership management

  2009 — 2010

• Colorado Technical University

  Bachelor's degree, Technology Management

  2009 — 2011

• Colorado Technical University

  Master of Science - MS, Data Science

  2019

Skills

• Social Media Outreach
• Business Process Improvement
• Team Management
• Cross-Functional Team Leadership
• Oracle Database
• Blogging
• Search Engine Optimization
• Technical Support
• High-Tech Industry
• Product Marketing
• Technology Integration
• Avaya Ip Telephony
• Budget Management
• Lithium
• Information Architecture
• Project Management
• Salesforce.com Implementation
• Architectural Design
• Management
• Lead Generation
• Sales
• Business Analysis
• Technical Publication
• Amazon Web Services (Aws)
• Adobe Creative Cloud
• Translation
• Procurement Contracts
• Strategic Leadership
• Platform Development
• Software Documentation
• Web Development
• Integrated Marketing
• Data Integration
• Employee Training
• People Development
• Market Analysis
• Software Development
• Competitive Analysis
• Leadership
• Learning Management Systems