Dallas Gibson
Sr Markets Analyst @CivicScience
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WORK HISTORY
Sr Markets Analyst @CivicScience
As a Senior Analyst in the Research and Media Partnerships division at CivicScience, I lead efforts to study people, culture, and markets in innovative ways, providing data-driven insights that offer a glimpse into the future. My work involves forecasting human behavior by creating comprehensive customer profiles to better understand purchase behaviors, price elasticity, and funnel management. I also develop and maintain proprietary indices that track consumer financial health and economic sentiment. These insights are delivered to clients through custom and syndicated reports, empowering them to tailor their marketing strategies for greater impact.CivicScience is a consumer analytics and advertising platform. Our proprietary, always-on data collection engine captures over one million survey responses daily, creating the most dynamic, real-time understanding of consumer wants, needs, and intentions in a constantly changing world. Powered by the world\'s largest attitudinal database, we layer real-time data with forward-looking business strategy, we are able to future proof high performance advertising with agile segmentation to help brands and media companies retain & grow existing customers while reaching & acquiring new ones.
EDUCATION
University of Amsterdam
Master’s Degree (MSc)
Florida Agricultural and Mechanical University
Bachelor of Science (BS)
Tilburg University
Visiting Student
SKILLS
ABOUT DALLAS GIBSON
Hi I\'m Dallas, a native of Washington, D.C. with experience in European and North…
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