Dallas Cheatham
Regional Marketing Director @Brown-Forman
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WORK HISTORY
Regional Marketing Director @Brown-Forman
Lead and inspire the Regional Marketing Team in 14 markets to bring marry national brand direction with the regional business strategy. Our team brings brand propositions to life with consumers. We prioritize and collaborate. We recognize and fill gaps to drive the business. It\'s creativity, problem solving and driving results every day!
EDUCATION
Ohio University
BS, English Language and Literature/Letters
SKILLS
ABOUT DALLAS CHEATHAM
I develop tactically relevant marketing plans that drive volume using experience at all levels in the industry: wine and spirits sales rep, On-Premise state management, trade marketing, commercial planner and brand manager. Through management of 5 unique brands, I\'ve had experience with a variety of brand objectives, target audiences, resource allocations and placement in the brand\'s life cycle. I have a tenacity that keeps moving brands forward, usually through a careful balance of data and creative enthusiasm. I enjoy coaching people both in my organization and in our agencies to create a bench of talent.
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