Dali Laribi
Marketing Abm Manager - Global @Quadient
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WORK HISTORY
Marketing Abm Manager - Global @Quadient
CA
As a Global Marketing ABM Manager, I play a pivotal role in the demand generation team, responsible for shaping and executing global Account-Based Marketing (ABM) strategies that align with the company\'s business objectives. This role requires a blend of strategic oversight and hands-on implementation to drive the Enterprise sales pipeline, enhance brand visibility, and engage key accounts through customized, data-driven ABM campaigns.Strategic Planning: Develop and implement global ABM marketing plans, setting goals, and defining KPIs to support sales objectives.ABM Campaign Management: Lead targeted ABM initiatives, creating personalized content and managing campaigns to drive engagement and ROI.Regional Alignment & Team Leadership: Collaborate with regional teams to ensure ABM activities support sales goals, and lead the global ABM team in strategy execution.
EDUCATION
Collège LaSalle, Montréal
E-business, Digital Marketing
Institut Supérieur de Gestion de Tunis
Baccalauréat, Marketing
SKILLS
ABOUT DALI LARIBI
Strategic B2B Marketer | ABM Expert | Growth & Revenue AcceleratorI thrive at the intersection of strategy, data, and creativity—helping B2B companies turn high-value accounts into long-term revenue drivers. With a proven track record in Account-Based Marketing (ABM), Demand Generation, and Digital Growth, I specialize in designing and executing personalized, data-driven marketing strategies that align sales and marketing for maximum impact.What I Bring to the Table: ABM Mastery: Expertise in 1:1, 1:Few, and 1:Many ABM campaigns, targeting enterprise and mid-market accounts. Revenue-Focused Strategy: Aligning marketing initiatives with sales goals to accelerate pipeline velocity and improve win rates. Data-Driven Personalization: Leveraging tools like 6sense, Salesforce, and LinkedIn Ads to engage decision-makers with the right message at the right time. Global & Regional Execution: Experience managing multi-regional campaigns, tailoring strategies for diverse markets, and optimizing account engagement. Cross-Functional Leadership: Collaborating with sales, product, and customer success teams to drive go-to-market success.Proven Impact: Increased pipeline contribution by 15% through targeted ABM initiatives. Improved engagement and deal conversion rates using intent-based marketing. Launched successful multi-channel campaigns that resulted in high-value enterprise deals.But beyond the metrics, I’m passionate about solving complex marketing challenges, fostering collaboration, and creating meaningful connections between brands and their ideal customers. Whether it’s crafting a compelling ABM playbook, running impactful events, or fine-tuning digital campaigns—I love making marketing work smarter, not harder.Let’s connect and discuss how ABM can drive measurable business growth!
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