Dalia Lima
Media professional with expertise in data analytics and digital content
- Role
- Programmatic Supervisor, David Yurman at PHD
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Dalia Lima
Marketing professional with over five years of experience in the media and CPG industry. I have a passion for understanding multicultural consumers and how these customers interact with brands. I have extensive skills in data cleansing, optimization, market research, consumer behavior, competitive analysis, and I can effectively communicate and present results to various stakeholders and audiences.Most recently, I worked as an Assistant Manager, Media Analytics at Reckitt, where I supported the media activation team in developing and executing media strategies for key brands across online platforms. I also leveraged advanced analytics tools and techniques to measure and optimize media performance, generate insights, and provide recommendations for future campaigns. Additionally, I collaborated with cross-functional teams and external partners to ensure data quality, accuracy, and alignment.As a Mexican-American woman and the first in my family to attend college, I value diversity and inclusion in my work and life. I am committed to mentoring and empowering students like myself to pursue their dreams and explore opportunities beyond their comfort zones. I currently serve as a Mentor Coach for first-generation college students in America Needs You (ANY) fellowship program, where I graduated as President of my cohort in 2017. Through this program, I have developed my leadership, communication, and interpersonal skills, as well as my network and community.
Experience
Programmatic Supervisor, David Yurman
Jun 2024 — Present · New York, NY, US
Education
Rutgers University
Certificate, Data Analytics and Visualization
2020 — 2020
Drew University
Bachelor’s Degree, Chemistry
Skills
- Data Analysis
- Social Skills
- Spss
- Nielsen
- Sharepoint
- Public Speaking
- Auditing
- Marketing
- Microsoft Outlook
- Professional Marketing
- Leadership
- Teamwork
- Business Development
- Bilingualism
- Microsoft Excel
- Powerpoint
- Brand Management
- Microsoft Word
- Spanish Translation
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