Dale Pedersen
Customer-first Product Leader | Driving product strategy & AI transformation for B2B/B2C SaaS, enterprise software, & IoT. Passionate about developing people and transforming customer problems into market opportunities.
- Role
- Senior Director of Product Management at RainFocus
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Dale Pedersen
I am a pragmatic, creative, and collaborative product management and user experience professional with a passion for bringing innovative products, projects, and initiatives to reality from ideas and concepts.
Experience
Senior Director of Product Management
Nov 2021 — Present · US
RainFocus is a leading B2B SaaS enterprise software company specializing in event management, data, and marketing automation that supports many of the largest companies/brands in the world to build meaningful experiences and interactions with their customers through real-time data and insights.• Manage multiple product portfolios including product management, UX, and product documentation.• People leader with expert skills in coaching, mentoring, and developing each individual I work with.• Develop and provide continuous learning opportunities for product management team.• Assist in the creation of product strategy, vision, process, and roadmap.• Drive the company alignment process and coach product team members on building and presenting product plans across all levels of the organization.• Facilitate research for product team members and understand customer needs and market developments.• Model best practices to guide the team to discover and deliver viable, valuable, usable, and feasible product.• Work collaboratively with Engineering, other Product Managers, UX, Marketing, Sales, Operations and Support on product process and improvement.• Facilitate a whole product approach to market delivery by creating process that promotes collaboration, communication, and readiness across the business.• Instill a culture of trying, testing, learning and ultimately delivering high quality products.• Assist product managers in measuring and communicating business value of every deliverable.• Instill a culture of improving and learning always focused on how what we do affects and benefits our customers and our business.
Education
Dixie State University
Associate of Arts (A.A.), General Studies
Utah State University
Master of Science (MS), Master of Professional Communication (MPC)
Weber State University
Bachelor of Arts (B.A.), Health Services/Business Administration
Skills
- Start-Ups
- Content Marketing
- Wire Framing
- Strategic Partnerships
- Strategy
- E-Commerce
- Project Management
- Strategic Planning
- Cross-Functional Team Leadership
- User Experience
- Business Planning
- Market Research
- Go-to-Market Strategy
- Web Content Management
- Saas
- Internet Strategy
- Entrepreneurship
- Leadership
- Mobile Applications
- Product Management
- Marketing
- Software Prototyping
- Mobile Devices
- Writing
- Communications Writing
- Wireframes
- Online User Experience
- Email Marketing
- Management
- Product Marketing
- Product Launch
- Product Launches
- Product Requirements
- Search Engine Optimization (SEO)
- Usability Testing
- SEO
- User Experience Design
- Online Marketing
- Mockups
- Consulting
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