Dale Lovell

Executive Director @Loomify Collective

Cardiff, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Executive Director @Loomify Collective

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London, GB

At Loomify we’re redefining the way creators and brands connect. Our mission is simple: to build a new model that rewards independent journalists, thought leaders, and content creators for their expertise and storytelling, while providing brands a way to embrace Authentic Creativity. We believe in real relationships, in real spaces.

EDUCATION

1998 — 2001

University of Reading

Bachelor of Arts, History BA

SKILLS

Start-UpsCreative DirectionContent ManagementDigital MarketingSearch Engine Optimization (SEO)PublicitySocial NetworkingNewslettersContent StrategyWeb ContentBloggingEditingSemPublishingOnline MarketingContent DevelopmentEditorialSEOPublic RelationsGuerrilla MarketingSearch Engine Marketing (Sem)CmsSocial MediaVideoCopywritingJournalismOnline AdvertisingPpcSocial Media MarketingAdvertisingMagazinesWebsite DevelopmentNew MediaOnline ContentMarketingCopy EditingPortalsWeb Content WritingPress ReleasesDigital Media

ABOUT DALE LOVELL

I am a seasoned leader in media, marketing and digital advertising, bringing over 25 years of expertise across editorial, publishing, marketing, communications and ad tech.I have played a pivotal role as founder and co-founder in strategic and hands-on operational roles across successful publishing, marketing and technology startups. Most notably, I was co-founder at Adyoulike, which grew into a global advertising powerhouse and was acquired by OpenWeb for $100M in 2022.Before my journey as an advertising entrepreneur, I spent a decade as a journalist, editor, freelancer, marketer, and PR professional—developing a deep understanding of storytelling, strategic messaging, and business-driven communications.With hands-on experience in scaling startups, communications strategy, pioneering ad-tech solutions, and leading high-growth teams, I excel in company operations, P&L management, go-to-market business development, digital strategy, communications, marketing and PR. I am also the author of Native Advertising: The Essential Guide and was recognized as one of BIMA’s Hot 100 in 2015. I am passionate about building innovative businesses that harness creativity and sit at the intersection of branded content, publishing, and advertising.Key Expertise: Company & Project Management | P&L & Cost Management | Business Operations Content Strategy & Creation | Publisher Development | Digital Advertising & Ad-Tech Programmatic & Ad-Ops | Online Marketing | PR | Communications

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Dale Lovell — Executive Director at Loomify Collective in Cardiff, GB | Unifers