Dale Lovell
Executive Director @Loomify Collective
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WORK HISTORY
Executive Director @Loomify Collective
London, GB
At Loomify we’re redefining the way creators and brands connect. Our mission is simple: to build a new model that rewards independent journalists, thought leaders, and content creators for their expertise and storytelling, while providing brands a way to embrace Authentic Creativity. We believe in real relationships, in real spaces.
EDUCATION
University of Reading
Bachelor of Arts, History BA
SKILLS
ABOUT DALE LOVELL
I am a seasoned leader in media, marketing and digital advertising, bringing over 25 years of expertise across editorial, publishing, marketing, communications and ad tech.I have played a pivotal role as founder and co-founder in strategic and hands-on operational roles across successful publishing, marketing and technology startups. Most notably, I was co-founder at Adyoulike, which grew into a global advertising powerhouse and was acquired by OpenWeb for $100M in 2022.Before my journey as an advertising entrepreneur, I spent a decade as a journalist, editor, freelancer, marketer, and PR professional—developing a deep understanding of storytelling, strategic messaging, and business-driven communications.With hands-on experience in scaling startups, communications strategy, pioneering ad-tech solutions, and leading high-growth teams, I excel in company operations, P&L management, go-to-market business development, digital strategy, communications, marketing and PR. I am also the author of Native Advertising: The Essential Guide and was recognized as one of BIMA’s Hot 100 in 2015. I am passionate about building innovative businesses that harness creativity and sit at the intersection of branded content, publishing, and advertising.Key Expertise: Company & Project Management | P&L & Cost Management | Business Operations Content Strategy & Creation | Publisher Development | Digital Advertising & Ad-Tech Programmatic & Ad-Ops | Online Marketing | PR | Communications
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