Dale Johnson
Event Production Specialist @ EVENTLINK | Experiential Marketing
- Role
- Event Production Specialist at EventLink Group
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Dale Johnson
Experiential marketing is my passion and profession. With over 13 years of experience in this field, I have led the end-to-end execution of numerous events that brought brands to life and connected with consumers. As an Event Production Specialist at EVENTLINK, I work with clients from diverse industries to understand their brand objectives and design innovative event concepts that align with their marketing goals. I oversee the budgeting, vendor negotiations, and logistics management of each project, ensuring that they are delivered within or under budget and meet or exceed expectations. I also collaborate with cross-functional teams, including creative, technical, and logistics staff, to ensure seamless execution of events. Additionally, I conduct post-event evaluations, analyzing key performance indicators and gathering feedback to inform future improvements. With my creativity, strategic thinking, and problem-solving skills, I aim to create memorable and impactful brand experiences that drive results.
Experience
Event Production Specialist
May 2022 — Present · US
Generate consumer awareness of ongoing promotionProvide a positive image of the brand, EVENTLINK, and its ClientsAdhere to program requirements/training processes including keeping a friendly and inviting demeanor, high energy, and open body language.Provide in depth knowledge of product to consumers in a way that relates the product back to the consumer and effectively increases consumer’s awareness, perception, and consideration for the brand/product.Assist with event tear downReport relevant metrics including brand engagements, product engagements, incentives distributed, consumer product/brand comments, total rides, total drives, and consumer engagements during the period of activation to the Field Coordinator/Event Manager at the end of each event.Assist in taking accurate inventory of program assets and materials as needed.
Education
American InterContinental University
Associate of Arts - AA, Marketing
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