Dale Edman

Ecommerce Growth Expert | Vice President Driving $100M+ Revenue | Amazon, Omni-Channel & DTC Strategy Leader

Role: VP of Ecommerce & Shopper Marketing North America at LIPTON Teas and Infusions
Location: Milwaukee, WI, US
LinkedIn followers: 500 followers

About Dale Edman

With significant experience e-commerce sales and digital transformation initiatives for large and diverse, manufacturing, distribution, fast moving consumer goods and retail companies, I am a seasoned business leader with a keen ability to bring together different parts of the organization and build consensus and momentum towards digital goals. I have a strong track record of profitably growing businesses through effective P&L management, strategic consulting, and change management.

Experience

VP of Ecommerce & Shopper Marketing North America
LIPTON Teas and Infusions
Jan 2024 — Present · Hoboken, NJ, US
Responsible for revenue growth of Amazon.com along with key omni-channel customers including Walmart, Target and Kroger. Member of the North America leadership team providing digital direction to the business- Overseel a $75M+ eCommerce business including Amazon, Retail.com and Pure Play partnerships driving 16% YOY growth and outpacing category growth by 200 bps- Established disciplined marketing & trade promotion strategy for Amazon, setting the stage for sustainable profitable growth that resulted in shifting our mix by +3.1 pts towards more profitable brands, driving, higher-margin sales on Amazon - Grew 3P Marketplace business on Walmart and Amazon 91% YOY, through selection and strategic partnerships- Rebuilt the content framework to ensure the latest content at all retailers. Drove a 10% improvement in content scores at Walmart- Recovered $2M in chargebacks and fines while also reduced chargebacks by 86% through improved trade management- Led quarterly QBRs with North America Leadership Team (NALT) and global stakeholders to align on eCommerce strategy and secure cross-functional support

Education

University of Utah
Bachelors, Economics

Skills

Cross-Functional Team Leadership
Marketing Strategy
Social Media
Marketing
Online Advertising
Management
Team Building
Retail
B2b
Merchandising
Social Media Marketing
Business Development
Digital Marketing
B2b Ecommerce
Ppc
Competitive Analysis
Forecasting
Customer Retention
Interactive Marketing
Account Management
Promotions
Market Planning
Strategy
E-Commerce
Sem
Multi-Channel Marketing
Search Engine Optimization (SEO)
Budgeting
Sales
Brand Development
Advertising
Web Analytics
Strategic Planning
Market Research
Email Marketing
SEO
Analytics
Online Marketing

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