Dale Ramirez

Senior Product Marketing Strategist @American Family Insurance

Phoenix, AZ, US

Led comprehensive go-to-market strategy and creative execution for new life insurance products, overseeing product renaming, full-funnel marketing messaging and positioning, and ensuring alignment with evolving business needs and compliance requirements- Championed the integration of multiline product bundles into high-visibility enterprise campaigns, directly supporting customer retention and profitable growth objectives through strategic messaging and creative development- Directed major media tests and multi-channel marketing campaigns—including video, print, email, and digital assets—to engage new customer segments and expand AmFam’s market presence in competitive segments- Collaborated closely with development, sales, legal, compliance, and analytics teams to successfully launch automated agent email marketing and a product-specific dashboard, enhancing campaign performance tracking and planning- Served as the key marketing representative on data ethics and AI governance committees, advocating for the responsible and ethical use of consumer data, predictive modeling, and emerging technologies.

Ironwood High School

International Baccalaureate Diploma

Arizona State University

Bachelor's Degree