Dale Parkinson
B2B Marketing Expert
- Role
- Marketing Demand Generation and Campaign Manager (Iot) at Arm
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Dale Parkinson
Marketing & Sales Leader | Demand Generation | ABM | Web, Event & Social Media MarketingResults-driven marketing and sales professional with 10 years’ experience in B2B technology, SaaS, and channel sales across EMEA and North America. Expertise in demand generation, account-based marketing (ABM), web design and UX optimization, event management, and multi-channel campaign execution, driving measurable revenue growth and customer engagement. Adept at leveraging tools such as Salesforce, Marketo, Adobe Analytics, BrightEdge, and LinkedIn Sales Navigator to optimize performance and accelerate pipeline.Core competencies include:Demand Generation & ABM | Web Design & UX Optimization | Event & Experiential Marketing | Digital Marketing (SEO, SEM, Email, Social, Paid)| Partner & Channel Marketing | Sales Enablement & CRM Optimization | Data Analytics & KPI Tracking | Project Management & Strategic Planning
Experience
Marketing Demand Generation and Campaign Manager (Iot)
Jun 2024 — Present · San Diego, CA, US
Education
Anglia Ruskin University
Bachelor of Arts - BA, Fine Art
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