Dale Fennel

WORK HISTORY

EDUCATION

ABOUT DALE FENNEL

As an accomplished senior executive with 25+ years of experience in the retail industry, I’ve achieved my successes by devising and directing the execution of retail strategy to drive sales, market share, profitability, revenue, and productivity growth while meeting consumer needs. I specialize in forming and applying data insights to guide strategy and build solutions that produce transformational change across the 5 Ps (product, price, place, promotion, and people). I am also experienced in recruiting and leading high performing teams, optimizing retail margins, creating product assortments, and improving space productivity. Areas of Expertise Executive Leadership • Retail Buying • Margin Management • Category Management • Strategy Development • Store Operations • Driven Decision Making • Financial Acumen • Change Management • Growth Initiatives • Business Transformation • Data Analytics • Marketing and Demand Generation • Market Share Growth • Cost Engineering Key Achievements Generated a nearly 50% increase in sales by executing multi-year growth plans to improve assortments, partnering with differentiated brands, and securing inventory through extreme supply chain constraints. Pioneered the development of a new experiential store format resulting in over $1 billion in investment in new and remodeled stores generating double-digit gains in store sales and gross profit. Developed and mentored numerous Ready Now leaders who have thrived throughout the company. Drove change to meet consumer needs in a changing retail landscape by spearheading store improvement and innovation initiatives. Increased retail margins while maintaining market competitiveness through developing and executing retail pricing strategies.