Dale Elwell

About Dale Elwell

Highly accomplished marketing executive with over 25 years of experience and progressive…

Experience

1. Partner Account Management

   Aftermath

   Nov 2000 — Present · Akron, OH, US

   Seasoned marketing leader with 25+ years of experience in account management, strategy, and organizational leadership at an independent agency serving B2B and B2C clients across automotive, transportation, gaming, building products, manufacturing, and healthcare.Proven success in leading agency operations, talent development, and major transformations—including establishing distinct account/project management functions, adopting agile methodologies, and rebranding post-pandemic.Known for blending business acumen with marketing strategy to drive results. Skilled at aligning stakeholders across C-suite, product, and marketing to deliver cohesive plans, smart execution, and measurable ROI.Client Success Highlights:Goodyear Tire & Rubber Company• Helped lead turnaround of Commercial Truck division through market research and customer segmentation.• Launched “Total Mobility” value proposition and global Sustainability strategy.• RESULTS: Doubled EBIT from -\\$77M to +\\$200M (2011–2015); brand perception shifted from Tier 2 to Tier 1.Cooper Tires• Developed new brand position and integrated campaign: “The intersection of performance and practicality.”• RESULTS: 2025 campaign launch outperformed benchmarks in a crowded mid-tier market.Ohio Lottery Commission• Directed strategy and campaigns (2019–2025) across KENO, sports betting, kiosks, and Scratch-Off games.• RESULTS:+38% KENO growth during COVID;+20% Self-Serve Kiosk sales; award-winning Scratch-Off campaigns 5 years running.PPG Architectural Coatings• Led growth during client transition; created integrated campaigns for DIY and Pro segments.• RESULTS: LIQUID NAILS launch exceeded sales by 3.5x; boosted digital engagement and site metrics across brands.AfterMath (formerly Hitchcock Fleming & Associates)Partner, Account Management - 2021-Present Partner, Client Services - 20••••21 VP, Account Supervisor - 20••••14Sr. Account Manager - 20••••10Account Manager -

Education

• Ashland University

  Bachelor of Science in Business Administration (BSBA)

Skills

• Competitive Analysis
• Brand Architecture
• Product Launch
• Brand Development
• Marketing Communications
• Online Advertising
• Email Marketing
• Social Media Marketing
• Digital Marketing
• Management
• Product Development
• Business-to-Business (B2b)
• Marketing
• Integrated Marketing
• B2b
• Marketing Strategy
• Leadership
• Advertising