Dale Bonser
Graphic Designer @JCB
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WORK HISTORY
Graphic Designer @JCB
JCB is a globally recognised manufacturer of construction, agricultural, and industrial equipment, with a reputation for engineering excellence and market-leading innovation.Within my role as Graphic Designer, I am responsible for creating and delivering impactful visual content across multiple business sectors, ensuring brand consistency while bringing fresh, engaging ideas to every campaign. This includes concept development, digital and print production, and collaboration with marketing teams to support both global product launches and targeted campaigns.Key Responsibilities:• Lead creative development from initial concept through to final delivery for high-profile campaigns, including the 1 Millionth Backhoe Loader celebration, JCB X LIV Golf partnership and the Pothole Pothole “Your Next” campaign as featured on Channel 4oD• Design and produce print collateral such as product brochures, catalogues, exhibition graphics, and promotional materials• Develop engaging digital assets for web, email, and social media platforms, driving JCB brand engagement• Collaborate with cross-functional teams to align creative output with marketing strategy and commercial objectives• Attend top-level meetings to discuss creative direction and marketing strategies• Present creative concepts to stakeholders, including JCB CMO, JCB Directors and Heads of Product incorporating feedback while maintaining a strong, consistent brand voice• Act as brand guardian, ensuring all creative output adheres to JCB’s visual identity and tone across all touchpoints• Support lead generation initiatives through visually compelling design for global campaigns and regional activations• Work with external agencies, printers, and media partners to ensure production quality and timely delivery of all creative projects and assets
EDUCATION
CIM | The Chartered Institute of Marketing
Chartered Institute of Marketing, Marketing
ABOUT DALE BONSER
With over 10 years of experience leading design projects, shaping brand identities, and…
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