Dalana Garza
Amazon Marketplace Specialist @Burkett Restaurant Equipment & Supplies
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WORK HISTORY
Amazon Marketplace Specialist @Burkett Restaurant Equipment & Supplies
Listing Management- Efficiently manage and optimize the entire product catalog on Amazon, overseeing images, titles, listing copy, and A+ content- Conduct regular reviews and analysis of ASIN performance, traffic data, and sales conversion rates to provide actionable recommendations.SEO and Ranking Optimization & Marketplace Analysis- Implement SEO strategies to optimize listings for ranking, monitoring key indicators such as price competitiveness and buybox position- Stay current on Amazon platform changes, policy updates, and new feature rollouts to adapt strategies accordingly- Analyze sales trends on marketplaces and provide informed recommendations to enhance team and management decision-making- Conduct detailed keyword research analysis and optimize PPC campaigns using third-party software/tools.Brand Onboarding and Merchandising- Assist in account set-up and brand onboarding, ensuring seamless integration with the Amazon platform- Develop and execute plans to optimize merchandising activities, including Brand Stores and A+ Content.Content Creation and Marketing- Plan, shoot, and edit videography & photography content for brands to support A+ Content- Collaborate with the Marketing Team on projects, providing graphics and content created from the Amazon Marketplace for website use and additional marketing materials- Monitor Minimum Advertised Price (MAP) and enforce the program, following up with unauthorized sellers as necessary- Stay informed about eCommerce retail industry best practices, new trends, technologies, and platform updates across multiple marketplaces.A few favorite achievements:Successfully increased sales and ROI. Created a PPC plan to ACOS from 11-15% to 3%. Plan & launched Amazon Storefronts & A+ content successfully driving 700K+ in sales with partnered brands
EDUCATION
Bowling Green State University-Firelands
Associate of Science (AS), Design and Visual Communications, General
Bowling Green State University
Bachelor's degree of Visual Communication Technology, Visual Communications Technology
ABOUT DALANA GARZA
As a dynamic multimedia professional with over 8 years of experience, I specialize in blending print, photography, video, and interactive media to deliver impactful solutions. My expertise spans marketing, web design and development, social media management, and driving creative growth across diverse industries and projects.Passionate about crafting engaging social media content, I excel at developing innovative strategies that captivate audiences and deliver measurable results. Known for pushing creative boundaries and fostering collaboration, I bring a unique combination of technical expertise and artistic vision to every project.I am committed to continuous learning and staying at the forefront of emerging technologies and design trends. Whether leading a project or collaborating with a team, I thrive on creating purposeful designs that drive meaningful outcomes.
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