Dakota Royer
Trusted Advisor @ Utility Keystone
- Role
- Trusted Advisor at Utility Keystone Trailer Sales, Inc
- Location
- Lancaster, PA, US
- LinkedIn followers
- 500 followers
About Dakota Royer
As the Director of Ecommerce at Stoner Inc, a leading provider of household and car appearance chemicals, I oversee the online sales, marketing, and operations of the company\'s digital platforms. With over 10 years of experience I have a passion for delivering exceptional customer experiences and driving revenue growth through innovative strategies and solutions.In my previous roles, I successfully led the ecommerce initiatives at Lancaster Archery Supply and Pro Sportsman, LLC, where I increased online traffic, conversion, and retention rates by implementing effective SEO, SEM, social media, email, and content marketing campaigns. I also optimized the ecommerce processes, systems, and workflows to enhance efficiency, quality, and performance. Additionally, I established and maintained strong relationships with key stakeholders, vendors, and partners to support the business objectives and vision.
Experience
Trusted Advisor
Utility Keystone Trailer Sales, Inc
Jan 2025 — Present
Education
Penn State University
Bachelor of Science (BS), Sports Management
2010 — 2013
Skills
- Inventory Management
- Social Networking
- Social Media
- Sports Marketing
- Sales Management
- International Sales & Marketing
- Sales
- Purchasing
- Sales Operations
- Customer Service
- Revenue Forecasting
- Marketing
- Business Strategy
- Social Media Marketing
- Purchasing Processes
- Sports
- New Business Development
- Business Planning
- Time Management
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