Dakota Trenkamp
Retention Marketing @ Grove | Ex-Uber & Drizly
- Role
- Retention Marketing Associate at Grove Collaborative
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Dakota Trenkamp
I\'m a passionate marketer, who leverages data to drive customer acquisition, retention…
Experience
Retention Marketing Associate
Dec 2024 — Present
Execute retention campaigns across Email, Push, SMS, and In-App using Braze to boost engagement and loyalty- Analyze performance in Looker to uncover trends and optimize campaign strategy- Collaborate cross-functionally to deliver personalized, cohesive messaging- Run A/B tests to refine messaging, creative, timing, and channels- Support promotions, launches, and seasonal campaigns with consistent, relevant content- Ensure high-quality, timely campaign execution- Share insights and ideas to inform retention strategy and planning.
Education
Iowa State University
Bachelor's degree
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