Dakini Montañez
Marketing Manager for the Americas @Soben
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WORK HISTORY
Marketing Manager for the Americas @Soben
Querétaro, MX
As Marketing & Bids Manager for the Americas region, I lead strategic marketing and business development initiatives that drive brand awareness, client engagement, and revenue growth across North and Latin America. Working at the intersection of creative, commercial, and client-centric strategy, I collaborate with global and regional teams to position Soben as a trusted partner in capital projects consultancy particularly within the infrastructure, data centre, and life sciences sectors.Key Responsibilities:> Develop and execute regional marketing strategies tailored to Soben’s business goals and key accounts across the Americas.> Lead content-driven campaigns to support lead generation, brand awareness, and stakeholder engagement.> Provide high-impact bid and proposal support, including win theme development, prepositioning content, and visual storytelling.> Collaborate with business development, HR, and executive leadership to support client growth, employee engagement, and employer branding.> Monitor and analyse campaign performance, transforming insights into optimised strategies.> Partner with Accenture marketing teams to ensure brand alignment and amplify go-to-market activities through joint messaging.> Represent the voice of the Americas region within the global marketing team, advocating for local priorities and market opportunities.
EDUCATION
Tecnológico de Monterrey
Bachelor's degree
ABOUT DAKINI MONTAÑEZ
As a visionary Creative Lead at Soben, I orchestrate the strategic development and impeccable design of diverse corporate materials, both internal and external, to cultivate an unparalleled professional presence and propel brand recognition. Collaborating seamlessly with external agencies and internal cohorts, I ensure an optimal user experience and streamlined communication across multifarious platforms, including websites, intranets, social media, and reports.Armed with a robust bachelor\'s degree in Industrial and Product Design from the esteemed Tecnológico de Monterrey, I have honed an arsenal of skills essential to the aerospace and biotechnology sectors. My proficiency spans design sketching, mastery of 2D graphic software, adeptness in 3D modeling, and the art of rendering. This academic foundation, augmented by my fervor for drone assembly and inventive concept design, serves as the bedrock for my innovative and captivating solutions.Eager to contribute my expertise to groundbreaking endeavors, I am driven by a fervent ambition to collaborate with dynamic development teams poised to shape the future landscape of aerospace and biotechnology.
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