Daiva Gasperetti
Senior Vice President at Citibank - (Retired)
- Role
- Senior Vice President at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Daiva Gasperetti
Dynamic integrated marketing professional with strong relationship management skills and…
Experience
Senior Vice President
May 1997 — Present
AVP, Communications Delivery Group; Credit Card Marketing20••••06: VP, eBusiness Group; Email Marketing20••••09: VP, Travel and Affluent Markets; Advertising, Sponsorships, Public Relations, Credit Education, Affiliate Cross Sell.20••••10: VP, Citi Hilton HHonors Visa Card. Acquisitions marketing, partner management.2010 - present SVP, Citi Hilton HHonors Visa Card - Lead strategy for Existing Cardmember marketing, manage partner relationship and spearhead initiatives to grow this profitable co-brand portfolio.
Education
Williams College
BA
New York University - Leonard N. Stern School of Business
MBA
Skills
- Market Research
- Team Leadership
- Strategy
- E-Commerce
- Marketing
- Analytics
- Public Relations
- Business Strategy
- Business Process Improvement
- Business Development
- Financial Services
- Crm
- Digital Marketing
- Forecasting
- Sales Operations
- Credit Cards
- Integrated Marketing
- Advertising
- Online Advertising
- Portfolio Management
- Competitive Analysis
- Program Management
- Start-Ups
- Strategic Partnerships
- Customer Relationship Management (Crm)
- Budgets
- Finance
- Sales
- Product Management
- Marketing Strategy
- Direct Marketing
- Telecommunications
- Project Management
- Strategic Planning
- Segmentation
- Product Marketing
- Leadership
- Banking
- Vendor Management
- Customer Acquisition
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